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Adding Value For Environmentally Friendly Projects

By: Eric Woodroof, Ph.D.

Knowing how to deliver the value is an area that requires continuous updating. Today, with the proliferation of energy/green technologies, it is impossible for one person to know all the ways to add value to a project. Green specialties are expanding every day. For example: energy efficiency, water efficiency, green janitorial, LEED Leadership in Energy & Environmental Design, recycling, transportation, etc..

Being open to learning and working with other professionals who are also acquiring knowledge and the value to your client's increases measurably. Being open and accepting to new possibilities and new green technologies is part of the process. "Brain-Sharing" or brain-storming techniques can help accelerate the process and maximize the number of useful ideas. (Results from the Profitable Green Strategies Course, www.ProfitableGreenSolutions.biz)

Education is a great way to save money from a capital expenditure standpoint. Doing things like collaboration with colleagues and joint venture green projects can pay off in spades when executed correctly.

Energy and Environmental Education Resources

https://www.aeecenter.org/seminars/

http://www.eere.energy.gov/

http://www.ashrae.org/education/

http://www.usgbc.org

http://www.ase.org

http://www.energystar.org

http://greeninginterior.doi.gov

Additional methods to bring more value to a project include:

2 Way Business Agreements

Joint Venture Opportunities

Free Tax with Utility Rebates and Incentives

2 Way Business Agreements:

For Example: After presenting a $1,000,000 service contract for a global car rental company, the deal was sweetened with an agreement on our part to choose that car company while traveling, which generated over $1,000,000 in extra car rentals for them.

To the client, they were getting an extra $1,000,000 in revenue by working with us versus the competitors. What suppliers, partners, colleagues, professionals, etc. could you develop reciprocal business agreements? How could you help two clients (or a supplier) benefit from each other? How could you help them become more "green"?

Another Example: We helped client #1 supply green solutions to client #2. Both clients were extremely happy to generate more sales / save money. When it was time to approve our next round of projects, there was little resistance, because we had helped them earn / save far more than the costs of the proposed projects. This illustrates the value of being the "trusted advisor".

Joint Venture Opportunities:

For example: A travel agency who is "green" gives back half of its commissions to their clients in exchange for their travel business. What the client does is use this found "green" money to dund their green social programs, initiatives and scholarships. The end result for the travel agency is a business that doubles because they are delivering more value with their joint venture relationships.

Tax and Utility Rebates and Incentives:

Example: 50% of a solar project in California was funded by state and federal rebates. In order to lower installation costs even more they implemented utility incentives. There are many utility incentives and free tax incentives available and are discussed in the next section.

We want some of these techniques to get your project approved. As you can see in the images the ices is disappearing quickly and our children are counting on you to make a difference.

Article Source: http://www.articlebankonline.com

Dr. Eric Woodroof, Ph.d. is founder of Profitable Green Solutions, a profitable green strategies training business. Sign up for Eric's Free green business training briefing and sign up for Carbon Reduction Workshop Training. It sells out.

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