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Article Submission Builds a Superhighway to Your Web Site

By: DianneJeanCook

You've got a great product. You had a super duper web site created to show off your great product. You've included a shopping cart in your super duper web site so visitors to your site can buy your great product. Now what do you do?

Having a web site is a lot different than opening a shop down on Main Street. If you open a shop you can put a big sign out front or on top of your building that will attract the attention of people driving or walking by. But how do you get your web "shop" seen by potential customers. There is an entire field of knowledge that's been developed to answer that question.

If you have an unlimited marketing expense account you can just ring up a marketing company and they'll be happy to take your money. They'll most likely sign you up for pay-per-click ads that'll run you about $2000 a week. You'll probably get a decent return on your investment and succeed in selling some of your great products. But after you've blown through your marketing budget will you end up with a real, legitimate, web presence for your company and products. Probably not. Pay-per-click ads can help you sell a few products but they'll never establish your company as a legitimate, credible, commercial entity.

I know of very few companies that can afford to pour precious marketing dollars into the pay-per-click abyss. There is a place for this strategy as part of an integrated web marketing campaign. I view the pay-per-click-only advertising as a last ditch effort of a lazy, mediocre marketer.

Most companies hope to be in the game for many years. Their objective is to build a strong foundation of loyal customers while continuing to attract new customers. With hard work they create an image of a stable, credible, trustworthy enterprise.

If this is your objective, then I strongly recommend you pass on the pay-per-click-only strategy until you're well established and have money to burn.

At this time, the fastest, most cost effective route to a substantial, relevant web presence is through article submission.

Here are just a few ways your website benefits from article submission:

- Article submission serves as a distribution channel for your company's voice.

- Article submission positions you or your company as an authority in your field of expertise.

- Article submission is an extremely economical way to create a high volume of
attention.

- Article submission creates a valuable relationship with your current and potential clients.

- Article submission is a key tool used in reputation management.

All of these benefits also result in a higher ranking in the search engines for your web site. Back when the yellow pages was all the rage, everyone wanted to create a name for their company that started with "A" so that they'd get listed first in the yellow pages. Search engines are a little like the old yellow pages book. Everyone wants their web site to appear at the top of the list.

You may have heard that article submission is too time consuming. Accounts have to be created with hundreds of article directories and each directory has it's own lengthy format that has to be surmounted in order to publish an article. These barriers thwarted even the most stout hearted marketing person. You notice I said, "were". These barriers have now become as antiquated as the old yellow pages book.

Studio98 recently launched an automated article submission system that carries out all the time consuming repetitious actions for you. All you have to do is sign up for the service and create your account and pen name once.

You really should take advantage of Studio98's article submission service. I was pleasantly surprised at how quickly my articles went whizzing off to over 100 article directories.

Article submission is without doubt the most efficient and effective way to improve the ranking of your website. And that equates to more money in your pocket.

Article Source: http://www.articlebankonline.com

Article Submission is without a doubt, the most cost effective way to start building your online presence.

Studio98 has released an article submission service that will take the repetitive process of submitting articles out of your hands, while maintaining a high quality submission process.

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