Auto Responders, Your Secret Agents

Imagine the perfect business with me...

A visitor comes to your site and the first thing she sees is an invitation to your newsletter. Now, she may not want another newsletter in her inbox at this point, but as she reads, she is intrigued.

"Hey, this guy thinks the way I do! This guy actually makes sense. I think I will subscribe to his newsletter and see what he has to say."

Autoresponder #1 has done his job.

(We don’t call this autoresponder number one, of course. The full name is Contact Management Online Autoresponder. Don’t let that big-name scare you!)

As your visitor reads the newsletter, she appreciates your honest evaluation of your products. She sees something that’s perfect for her, and decides to buy it.

Of course, you have added a bonus to the product and she gets that in her email box immediately after she has purchased the product.

Autoresponder number 2 has done his job.

The following week, a third auto responder generates an e-mail for your customer. She’s happy that you have taken the time to ask how she enjoys the product, the service, and the value. She’s asked for a testimonial that you can share with others on your website which she gladly e-mails back.

Autoresponder #3 has done his job.

Each week your customer gets another email helping them with the product and explaining things the product can do. The emails also give your customer tips on how to use the product to expand their business or how to make more beautiful scrapbooks or how to save money on their next purchase or how to build a free website with out pay...or whatever your product is about.

This helps keep your customer happy and reduces the likelihood that they will return your product. Remember, many people will not even use your product (especially informational products), unless you encourage them to.

Autoresponders numbers 4 through 10 have also done their jobs.

You can use this method to keep track of what your customers are buying, and what their preferences are. Perhaps the client who’s bought a $10 e-book would be also interested in the $75 home study course. Another customer who bought the home schooling curriculum for mathematics may also want the literature home schooling curriculum.

Your customer will get personalized e-mails, recommending products similar to the ones that have already been purchased. She sees the benefits, and has been looking for this product for ages. Thank goodness you just brought it to her attention.

he clicks on the link in the email and purchases the related product. Autoresponder #11 has done his job.

I hope you are seeing the value of my secret agents, autoresponders #1 - #11. They work while I am doing other things-like developing product, spending time with my family and yes, even while I am sleeping.

If only I could take them out for dinner to celebrate another record-breaking year at FamilyEBiz!

Article Source: http://www.articlebankonline.com

Stephen Beck shows 7 simple repeatable steps to starting a Christian Home Based Business. For a free CD explaining these steps, go to Start Home Business immediately.

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