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Manage Local Pay-Per-Click

By: Kirt Christensen

A giant fraction of Google searches are local. Advertise your business locally and you'll get traffic and customers for a fraction of the cost of other media. This may sometimes reach more people than Yellow Pages ads; it's more traceable than billboards, and it costs you less than mailings and fliers.

The Kelsey group reports that of the millions of internet searches 60 percent are local. Others estimate that it is as many as 75 percent, but even if the percentage was only 20 that is still a whole boatload of searches targeted at locals.

Whatever the number is, local search is undoubtedly the most untapped opportunity in PPC management.

Are you selling weight management programs, audio downloads, flat screen TV, or home loans nationally on Google? It is possible to do but it will be an uphill fight all the way so be prepared.

However if you happen to be accounting firm, electrician, handyman, or foot doctor, the battle is easily won. The competitors in your market most likely have no idea what they are doing.

Consulting in this area is a great idea. You can put together campaigns for businesses around you. The need is under filled. Consider this:

Most businesses in your area of the city shell out as much as $1,000 per month simply on Yellow Pages ads. The money is being spent.

The Yellow Pages reps are also selling Internet Yellow Page listings, creating more awareness of online marketing. But they're not selling Google ads on Yahoo.

Because there are so many existing opportunities to see to, companies such as Google are not likely to be putting salesmen on the street to market pay-per-click to local businesses any time soon. (Murmurs of deals with Yellow Pages companies have been heard though.)

If you are dealing with a category where mail-order in not possible and the items must be gotten locally, then the clicks are cheap. Check this out. If you search for 'brake shop' in Chicago only 6 ads will come up, and one is for E-bay. Do I hear a bid for nickel clicks?

Local advertisers who are "knowing" about internet marketing are not thick on the ground. That is not likely to be changing soon. The difference between online commerce, and retail sales, is a great gulf. You have hear "In the land of the blind, the man with one eye gets to be king", that surely applies here.

If you can accept the fact that many keywords will only produce a few local clicks a month, the return on investment (ROI) on what you do get is extraordinary.

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Article Source: http://www.articlebankonline.com

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