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Pay Attention To These 3 Elements For Ultimate Adwords Success!

If you're not paying attention to these 3 elements on a daily basis your AdWords campaigns could be suffering.

Here's the 3 Most Important Elements of Every Google AdWords Campaign

1.) Keywords - You need the right keywords and enough of them to effectively reach your potential customers.

2.) Ads - Write your ads to clearly promote the benefits of your offer. Do not talk about yourself or your company here.

3.) Landing Pages - Design your landing pages with the goal of getting your visitors to take your call to action. Follow proven landing page design techniques.

Look at how your keywords are performing daily. You do not want to spend money on Keywords that are generating clicks but no conversions. Clicks cost money and you want to put your money towards keywords that convert.

If sales leads are your goal then track how well each of your keywords are generating leads.

Use keyword matching to gain more control of how your keywords trigger your ads on Google. You can read about keyword matching here - http://adwords.google.com/support/bin/answer.py?hl=en&answer=6100 You can also save a lot of money by deleting keywords that are generating clicks but no conversions.

Track your Click-Through-Ratios (CTR) on your ads daily. Your goal should be to get a higher CTR over time. Google often rewards advertisers with a higher CTR by increasing the position of your ads without increasing your cost per click. The best way to increase your CTR is by split testing your ads daily and using sound ad copy techniques.

Use Google's split test feature for your ads to increase your CTR's. Google allows you to split test your ads in your AdWords account. After creating an ad you'll see a link where you can create a "new variation" of your ad. Create two ads and let Google split the traffic up between them. After 20-30 clicks on each ad you can go to www.splittester.com and enter some data about your 2 ads and this tool will tell you which ad is going to be the winner & the loser. Delete the losing ad and immediately create a new one to begin your split test all over again. (make sure that you check the box in your AdWords settings to "rotate" your ads and not "optimize" your ads or the split test feature will not work.)

If you delete the losing ad and start your test over again each time you should start to get higher CTR's. Never stop this process.

Your landing pages should be built with conversion in mind. You want your visitors to take your call to action and not to navigate to another page on your site or go back to Google and search again. Follow proven landing page designs and you'll find better conversion rates.

Here's Google's guidelines for building landing pages - http://adwords.google.com/support/bin/answer.py?answer=46675

If you follow the 3 steps in this article you'll be well on your way to more success with AdWords.

Article Source: http://www.articlebankonline.com

Jeremiah Baker has helped over 60 firms generate more sales and leads with his ppc managment services.

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