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Should You Micro-Manage Your AdWords Campaign?

The advertisements are everywhere. People who are making hundreds of dollars in profits from the use of AdWords to sell their products working only two to three hours a day. They would have you believe that this is ordinary and commonplace and that you too can make hundreds of dollars in a single day "just by turning on your computer".

The thing that they are not saying is that working only a few hours a day when you are running an internet marketing campaign is not common at all, especially for someone who doesn't have his advertising plan already in motion and is still trying to settle on a niche to pursue. Adwords campaign management requires plenty of micro management.

Consider this.

On top of your to do list is going to Googles database and getting the popular search terms that relate to your topic from the latest search data.

Then you need to write down as many keywords that are relevant to your product/service and then compare them to Google's list. (You can do this simply by thinking of what you would enter in a search engine if you were looking for your product/service on the internet.)

After having gotten you keyword list together, you need to choose what bids you will put on them. That doesn't mean that you will write an email to google telling them what you will bid for these keywords and getting to use them in your ads and campaign and google writing back to say ok, you can use them. That is impractical.

What it means is this: Google has this plan of action: Let the ads that are most profitable be shown first and more often, thereby they are assuring their own prosperity.

AdWords operates on a pay per click basis. This means that the advertiser (in this case you) will be charged a fee every time that the ad is clicked and a viewer follows the link to its webpage. This has nothing to do with whether a sale is made.

An advertisement which is chosen a greater percentage of the time will bring Google more profits; therefore, they accord the right to be at the top of the list to the individual willing to pay the greatest sum of money per click.

After setting a bid and beginning the ads run you need to check on the ad all along the way, also the keywords need to be checked to make sure they maintain their popularity and thus their profitability.

Once an ad or a keyword becomes unpopular (and therefore unprofitable) a new advertising campaign must be launched.

All right, now you know that it is not likely that you will rake in 100's of dollars/day with 2 or 3 hours of work. However you will be able to get a good education in multi-tasking and micro-managing and using those skills and a little sweat equity you can see prosperous growth in your business.

Article Source: http://www.articlebankonline.com

Kirt Christensen's high-energy style of AdWords Management as he handled more than $612,000 of yearly ppc advertising for clients, has them raving about him! managemypayperclick.com

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