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What Did You Just Say?

You probably think that you can use these phrases to help you generate more leads for your business. But having them in your marketing copy such as in your advertising newsletters may only do you more harm than good.

The way I see it, making unbelievable promises just don’t cut it. Delivering on your promises is very important in the way your clients and prospects look at your company. The things you write down in your newsletter printing copy for example, makes or breaks your business.

Not only is it misleading your clients into thinking differently of what you can actually offer, you are guilty of the most basic mistake in the copywriting field. And whether you like it or not, it is illegal to misrepresent your business to your clients and prospects.

You’ll only end up hurting your clients, and your business as well in the long term.

So if any of these phrases make it to your marketing copy, make sure that you deliver on your word; or if not, erase them totally from your marketing materials.

Free. This is one of the most overused and abused word in the advertising industry. Similarly, ‘no cost’, ‘no obligation’, ‘no purchase needed’ are also misleading phrases which makes it easy for your clients and prospects to fall for your ad. Misleading your readers to thinking this way can get you in a lot of trouble. If you just want to appeal to your target market but you don’t really have anything free to give, then avoid this word at all cost.

Low, low price. ‘Cheapest’, ‘most affordable’ – claims like these ones need to be clear and spelled out what it means quantitatively. Who doesn’t want a low price? If you have a lower price than the others, then you have found the most effective way to stand out from the rest of your competition. But saying so doesn’t always mean that your clients and prospects will believe you. In recent times, the phrase has become so redundant and obsolete that it has lost its power and effect to those who read it.

Guaranteed. The purpose of writing your ad copy is to attract and get the attention of your target clients. By including the word ‘guarantee’ in your promise, you ensure that you have a following. The word prompts feelings of security and trust that people would have a hard time ignoring your message. But when there’s nothing to support your claims, it would also be as easy and as quickly that your clients and prospects would feel betrayed by you.

Risk-free. Nowadays, nobody believes anymore that there’s no risk connected with every purchase. There’s always a risk. And people do understand that.

We’ve all seen these phrases and words in many ads and we know that many business owners tend to make unbelievable promises just to make a quick buck. But more than anything else, misleading ad copy can only bring misfortune to everybody involved, most especially to your business. So avoid misleading your clients and prospects with these words and make sure that what you promise is the only thing that you can deliver.

Article Source: http://www.articlebankonline.com

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