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Why Your eBook Business Needs An eBay Store

By: Richard Gilbert

No matter what you are selling, an eBay Store is an absolute must if you are looking to get serious about it. Opening an eBay Store will give you a more professional look and enable your buyers to browse your items with ease. Of course there are eBay fee’s attached to having your own store however they are relatively small and the benefits will definitely outweigh the costs.

1. Reduced Fees -
Although a store does have a monthly charge of its own, overtime you will notice that these fees may in fact begin to balance out, as listing items in your eBay store is considerably cheaper and can cost only a few cents to list items for months at a time. Now at the moment this might not seem like an impressive saving, however if you are at a point where you are selling hundreds of eBooks each week then you’ll know that your eBay can rapidly mount up. You’ll find that many top sellers chose to list the majority of eBooks as Store Inventory items only to reduce their fees, and list only their best selling and most popular eBooks as regular auctions.

2. Your Own Web Address -
The main benefit of having an eBay store is that you will be given your own web address, which will look something like “www.stores.ebay.com/yourebaystore”

This is a unique web address that will never change. When people click this link they will be taken directly to your store. Now it's just a case of promoting that link and driving people to your store. There are countless ways to do this; it's all about being creative, and you'll find some great advice on eBay under the “Promote Your Store” pages, located under “Manage Your Store”.

3. List Items For Extended Periods -
Whereas listing an item under the normal procedure on eBay allows a maximum of 10 days only, listing your items as Store Inventory gives you a variety of options. For mere cents, you can choose to list your items for 30 days, 90 days or even “Good ‘Til Cancelled”, which means that your listing will keep showing until you decide to manually cancel it.

Making the most of this available option means you will not only be cutting down and saving on your eBay fees. But will no longer have to spend hours and hours each week uploaded new items. Once you’ve added it to your store you can simply forget about it and let it run its course.

4. Added Statistics -
Opening an eBay store will also provide you the added bonus of being able to monitor sales and auction traffic far more precisely than with the standard eBay toolbar. By using the full capabilities of the Manage My Store section of eBay, you are able to access many sales and traffic reports allowing you to monitor how your business is growing. What is particularly clever is that the figures displayed on your sales reports will take into consideration any deductions such as eBay and Paypal fees, therefore, giving you a very accurate evaluation of your business and profits.

Article Source: http://www.articlebankonline.com

Richard Gilbert is successful online entrepreneur who has been selling on eBay since 2003. He now operates a website specialising in helping eBook sellers to succeed. Visit him at www.allaboutebooks.net

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