Writing a Press Release in The AIDA Format

Now I'm going to start by breaking it down and explaining all of the letters in the acronym, in order for you to understand the complete importance of the philosophy:

A= Attention: If your press release is going to be high-quality the very first thing your press release must do is keep the ATTENTION of your readers. The most appropriate method to achieve that is by starting with an effective headline and title.

So, what's an effective headline and title? A powerful headline and title is any headline and title which answers the inquiry of "What's it that I receive?" That is all that they really have interest in. What's in it for him or her?

The purpose of a press release is not to attempt to tell your entire article in the headline and title. The purpose is to first get the attention of the viewer, skillfully reel them in with a unique take on a topic, and let your writing do the selling.

A powerful headline and title is also targeted towards a particular group, like the headline and title of this article.

I am targeting readers who are interested in learning how to market their companies with a press release.

So what makes this article so good?

The headline got your attention, and brought you here and made you read this article.

It can not be any better than this.

The I is for INTEREST: Once you pique the attention of your readers you then want to make them Interested in your service and product and service. It is recommended that you achieve that process by immediately giving what the title and headline indicates. You shouldn't be cute, and it is bad practice to carry your viewers along.

D is for DESIRE. You must create a feeling of "Desire" for|make the viewer "Desire" the service. Themain goal you are trying to achieve with this particular step of the A.I.D.A. method is to build excitement of the product. The only technique of doing that is with the help of benefits.

Marketers are confused about the difference between benefits and features|mistake features for benefits. While it may sound insignificant, it makes for a huge change of style. A Feature is things which describe particular parts your service. Benefits describe the way in which your service will assist the reader to find a solution to her or his issue. In other words, what the reader will benefit from by using the service.

For example: A feature is "Lojack." A benefit is Lojack will help police find your car, if it ever gets stolen.The A is for "Action": You want to close your news or press release with what is commonly called a call to action. You must tell the visitor what you would like her or him to do next.

Article Source: http://www.articlebankonline.com

Robert Watson, creator of Press Equalizer, software for Press Release Distribution, has been a successful press release marketer for three years. Buy Press Equalizer

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