Search:

Home | Internet Business | Pay Per Click


help! my google adwords quality scores are poor

By: Josh Prizer

If you are like many advertisers lately, you may have been seeing your AdWords quality scores listed as "poor" or been given the old "Inactive for Search" slap from Google. Your once vibrant, effective pay per click account is slowly getting picked apart.

What's bringing you down? It could be a number of things. Look to see if your ad text is relevant enough to each of the keywords they appear on. Are your ad groups too broad? Are they stuffed with a variety of keywords that can't be directly spoken to with your ad copy? Break those up. There's other nuances as well.

To turn your ad campaign into a winner, especially in the eyes of Google, you'll need to make an extended effort. The changes and shifts you make may not be easy. You'll need to log in the time and effort. But intelligent effort can make you into a top competitor and keep your PPC cost down at the same time.

The client accounts we see at our pay per click managment company almost always have to be overhauled. Google Adwords has changed -- those old account structures are no longer as effective as they once were and you need to adjust as well.

Take a closer look at your campaigns and see if you have an excessive amount of keywords in each ad group. If so, it's time for a change. Don't stay in the same rut of having ads that are too general and/or not in sync with the keywords in the ad group.

The Google Quality Score reacts positively to ads that are sharply focused. Build out your account, campaigns and ad groups with that in mind.

Another powerful way to throttle up Quality Scores is simple, but the difficulty lies in the execution -- daily split testing. With consistent, daily monitoring and testing of your ppc ad copy, you'll see your click through rates and Quality Scores rise. The key is to do this continually.

You can't afford to neglect your investment in PPC advertising. Competition and changing Quality algorithms from search engines dictate that you continuously fine tune and improve your campaigns. Don't just look at it once and forget about it.

Make the effort! A successful pay per click program needs a knowledgeable manager whether it be yourself or you hire out. If your man hours are just not there, look to a pay per click management company. Don't short change yourself when it comes to the energy you put into PPC. Unattended keywords can drain on your funds on a daily basis, so don't delay!

Article Source: http://www.articlebankonline.com

Josh Prizer is a Senior Account Executive and AdWords Expert for Zero Company Performance Marketing, a ppc management company. Visit his website to learn more about how to improve your PPC ad accounts and performance.

Please Rate this Article

 

Not yet Rated

Click the XML Icon Above to Receive Pay Per Click Articles Via RSS!
Golf Gift Certificates from PurePoint Golf




Additional Articles From - Home | Internet Business | Pay Per Click
Sign Up for a free account or learn more.
Submit Articles
Member Login
Top Authors
Most Popular Articles
Submission Guidelines
Ezine Notifications
Article RSS Feeds
New Stuff
Sitemap
About Us
Site Blog
Forum
Link to Us
Contact Us
Privacy Policy
Terms of Service
Chose Your Exact Flight & Time!

Supplement Advisor


Pro Teeth Whitening


Lose Weight


Anti-Aging Skin Care


Fix Golf Slice


 Get Camilo Villegas' Golf Secret

Simple Golf Swing


Cheap Airline Tickets


Blogging To The Bank


Plan Your own Wedding


500 Love making Tips


Approaching Women Tips


Catch A Cheating Spouse

==============

Bird-Watching-101

Blogging 101

Copywriting 101

Kitesurfing -101

Life-Coach 101

Living-Wills 101

Maui-Vacations-101

Stress Managemeny

Subliminals 101

Reiki 101

Friends


U Publish - Free Article Publishing - Article submission and content you can use for free at uPublish.info

Powered by Article Dashboard